man with VR headset pushing a shopping cart to showcase ecommerce in VR


Published 19.12.2023

Virtual Commerce

Immersive Shopping with VR and AR: The Digital Innovation Frontier

XR Shopping

The retail domain is witnessing an unprecedented transformation powered by digital innovation. Virtual Reality (VR) and Augmented Reality (AR) are more than contemporary catchphrases—they are the bedrock of immersive e-commerce experiences. is pioneering the integration of these technologies, setting the stage for a revolution in online retail. The VR B2C market revenue in the United States has been on an impressive upward trajectory, a trend that is expected to continue through 2027, indicating a larger pattern of adoption as retailers and e-commerce platforms turn to Extended reality (XR) solutions to redefine the shopping experience.

The New Shopping Paradigm

Consumer interest in VR/AR for shopping is on the rise, with a notable 43% of U.S. consumers expressing interest in utilizing VR/AR for clothing purchases and 29% for visualizing furniture, marking a shift towards immersive retail experiences. Imagine the convenience of browsing real physical products in the Metaverse, displayed as 3D objects in your VR headset or through AR glasses. Envision trying on footwear in your home or placing a virtual sofa in your living room prior to purchase, offering a level of interaction far surpassing traditional online browsing. This shift is not merely about adopting new technology—it's about setting a new standard for customer satisfaction and reducing return rates by providing a clearer expectation of products through virtual visualization.

graph showing the rise of virtual reality in the USBased on the US market's growing interest in VR, we've observed that young people are increasingly taking part in this technological revolution and these numbers are expected to grow in years to come. We believe this showcases a significant move towards a more interactive online retail industry, with native checkout and shopping experiences.

VR-shopping-interest.categoryBuilding The Future Of Ecommerce recognizes the transformative potential of XR and proudly supports the innovation behind these virtual spaces, that's why we are working extensively on facilitating eCommerce functionalities into XR projects. Our goal is to empower developers to construct such environments, making the future of online shopping not just a possibility, but a reality that is as exciting to navigate as it is to create.

We provide the essential e-commerce infrastructure that power shopping for any type of product and allows rapid deployment.  Our ecommerce API & sellers SDK is meant to save developers and companies alike, both time and resources with pre-built integrations, featuring:

  • Comprehensive toolkit including shopping cart, native checkout, seamless payment gateways, and product access with real time sync.

  • One single integration to connect to any vendor and all e-commerce systems. 

  • Intuitive dashboard with user-friendly tools, allowing users to easily manage and keep track of orders, inventory, sales, connections and products. 

  • As a seller, you can operate without the need to maintain any inventory. Source products seamlessly from your collaborating suppliers, and integrate orders into their e-commerce systems. Rest assured, payments, tracking, and inventory management are all handled seamlessly.

  • Our platform caters to sellers interested in offering complementary products to their target audience in the metaverse or other XR projects. Connect effortlessly with local and global producers to access extensive product catalogs and collections.

  • In summary, whether you're building or selling in the virtual world, simplifies and enhances the e-commerce experience.

Technical Superiority simplifies the complexity of adopting VR and AR with a seamless, intuitive integration process compatible with existing e-commerce platforms. The U.S. Virtual Reality Market reflects this growth, with estimates from Grand View Research projecting a market size increase from $5.8 billion in 2020 to $9.0 billion in 2022, signifying rapid expansion and adoption of VR technology.

The desire for personalized and customizable experiences lies at the heart of extended reality’s major growth projection. In today's digital landscape we are witnessing software and electronics becoming increasingly tailored to individual needs, exemplified in the user interface and widgets on your phone, games and applications. The Metaverse, which is the leading VR platform, aims to let communities create their own visual spaces to interact with. Beyond visual innovation, VR and AR are potent catalysts for deep customer engagement and personalization. These technologies are transforming e-commerce platforms into virtual showrooms, offering a new dimension to the retail experience and indicating a promising future for the integration of these technologies in online shopping. 

With North America leading the sales and the Global VR E-Commerce Market expected to witness a compound annual growth rate of over 25% from 2021 to 2026, Reachu seeks to emphasizes the critical role of getting involved early and to utilize tools that are robust and adaptable when building XR projects for the future.


Integrating VR and AR into e-commerce transcends trends, marking a pivotal shift in consumer-brand interactions. leads this vanguard, equipping businesses with the means to craft immersive, interactive online shopping adventures. The potential for our VR/AR e-commerce solutions is limitless, promising a future where shopping is an experience, not merely a transaction.

For more detailed statistics and insights, the full reports can be explored at MarketingCharts and Grand View Research.

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